Rothy’s x Builders Club London

// broadcast // paid social //

this concept of “transformation” was created in collaboration with animation studio, Builders club london. the strategy behind this creative was to gain brand awareness, fashion credibility, and showcase the technical capabilities of our new handbags through a “transformational” story starting from the recycling of rothy’s marine and P.E.T plastics to cleaning and chipping the bottles, to melting them into pellets, weaving the pellets into a soft fiber that gets 3D knitted into a beautiful handbag.

creative director: me . creative & copy consultant: indigo clarke . copywriting: anné jude . creative ops director: anne slater

director: casey brooks . stylist: karen kaiser . props: jared lawton . makeup: yumi lee . hair: tomo jidai . editing: holle singer . coloring: the mill / nick metcalf . finishing & flame: consulate nyc . production: merman