Vogue x Universal Thread for Target
Broadcast // Vogue Partnership // Inspirational Backstories With Grace Mahary, Georgia Pratt and Ji Hye Park in Head to Toe Denim.
Finding the perfect pair of jeans is a lifetime quest! We all have been there, trying to find the one that will fit our unique style, while having the perfect cut, design, quality and most importantly the latest trend. If the miracle happens, and oh-yeah-it-will-happen with the size-inclusive Target Jeans, your first move will be to check out your booty in the mirror.
Inspired by this, we came up with "My Back Story" as the perfect expression of emotion to launch the new Target denim brand, Universal Thread. We teamed up with Vogue to co-create a film featuring body inclusive and culturally diverse cast. The intention was to showcase the broad range of denim styles and sizes as well as the versatility of the new brand. #MyBackStory
Mother Creative Director: Enrique Mosqueda
Mother senior Art Director: Lindsey Bissing
Mother Art Director: Catalina Monsalve
Mother Copywriter: Valentina Sulbaran
Vogue Director: Austin Peters
Vogue Stylist: Angelo Desanto