Rothy’s S/S 2020
DIGITAL // SOCIAL // PRINT
OUR SPRING / SUMMER campaign WAS created to celebrate EARTH MONTH and the NEW launch of our handbags and sandals. we were inspired by all the tones and textures of the desert, deep rusts, dusty pastels and crisp skies. with the launch we wanted to further blowout the companies sustainability stories throughout all creative deliverables from digital to social to print.
rebranding initiatives and digital redesigns were in place and this campaign was the first to implement and rollout design and art direction for all of rothy’s platforms.
new website here
strategy around the mini magazine was to acquire new customers, push fashion credibility / brand awareness, and celebrate earth month.
creative direction: me . art & design support: sarah drexler & ashlee ng . copywriting: anné jude . illustration: gretchen röehrs . creative ops director: anne slater
PHOTOGRAPHER: AGNES LLOYD PLATT . PROPS: CHIME SERRA . STYLING: LAUREN GOODMAN . MAKEUP: KARO KANGAS . HAIR: nikki providence . production: bauie
PAID ADS
The simplicity of the split screen design and quick motion was a winning advertisement where we saw an increase in click through and conversion rates.
SOCIAL MEDIA DESIGN
Using social platforms, Rothy’s is able to connect and engage with customers to share exclusive behind-the-scenes details of how the product and imagery come to life while maintaining their sustainable values.
PRINT:
36-PAGE PRINTED MAGAZINE DESIGN
PRINT:
8-PAGE GATEFOLD MAILER DESIGN
FILM PHOTOGRAPHY
DIGITAL PHOTOGRAPHY
