Rothy’s Broadcast
// broadcast // paid social //
the strategy behind this creative was to gain brand awareness, fashion credibility, and showcase our 4 brand pillars of style, comfort, sustainability, and washability.
creative director: me . creative & copy consultant: indigo clarke . copywriting: anné jude . creative ops director: anne slater
director: casey brooks . stylist: karen kaiser . props: jared lawton . makeup: yumi lee . hair: tomo jidai . editing: holle singer . coloring: the mill / nick metcalf . finishing & flame: consulate nyc . production: merman