Popsugar x Macerich Malls “ 70s Entertaining ”
digital // social // in-store signage
in partnership with a west coast mall chain we wanted to create a campaign that aligned with 2017 fashion trends. we landed on “almost famous” celebrating the iconic movie and showcasing all the amazing 70s inspired style trends through fashion, beauty and home entertaining.
Bold, bohemian, and beautiful, '70s-inspired home decor is a major trend for the season. From sunset hues and classic barware to audacious patterns, we've pulled together the key ingredients you'll need for a vintage-meets-modern home. Read on for some far-out ideas that will transform your space into the perfect pad for entertaining.
art direction: me
photography: diggy lloyd
