Popsugar Beauty
As the lead native content art director I had the opportunity to work with several different leading beauty brands to tell their story through the platform of popsugar, I worked with the editorial and marketing team to develop concepts, pitch ideas to the brands, catered and learned the specific needs of every brand and then executed the campaign and photoshoot from concept brainstorm to post-production.
beauty clients:
ulta + l’oréal + dior + stella mccartney + macerich malls
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