Mother x Target
Broadcast // Digital Video // OOH // Social // Refinery 29 & Vogue Partnership
Agency: Mother New York
January 8, 2018 - Target announced an exciting (and ambitious) plan to roll out more than 12 new, only-at-Target brands, reimagining our owned brand portfolio. From A New Day, Goodfellow & Co, and Cat & Jack, to home brands like Project 62 and Hearth & Hand.
I was tasked with my team at Mother to refresh these brands for Spring 2018 and work on a very special new launch. Our newest brand we’re introducing is Universal Thread, an exclusive women’s lifestyle brand that’s grounded in denim and is 'True To You' - true to your life, your fit, your personality.
Credits:
CCO: Michael Ian Kaye
Creative Director: Enrique Mosqueda
senior Art Director: Lindsey Bissing
Art Director: Catalina Monsalve
Copywriter: Valentina Sulbaran
Executive Producer: Travis Quinn
Director: Rankin
Director of Photography: Crash
Production Designer: Marla Weinhoff
Stylist: Zanna Roberts Rossi / Natalie Scicolone
Hair: Panos Papandrianos
Makeup Kathy Jeung
Choreographer: Lisa Eaton
Vogue Director: Austin Peters
Vogue Stylist: Angelo Desanto
