Miji
branding // strategy // design // creative direction for beauty | wellness brand Miji
Japanese: Mi = beauty ji = time
a female, Japanese, san francisco spa owner wanted to create a beauty and wellness brand using a dynamic app experience that combines a custom skin + haircare products + personalized meditations + affirmations.
miji is about taking time for self-care, quality time to make your own bliss with custom products and a sweet escape through a meditative app experience. skincare and mental health is a journey, its not about perfection.
the brands design direction has a direct thread connecting it to the brand spirit. It evokes magical, romantic, dynamic and luxurious feelings while balancing a modern simplicity, ease and playfull spirit.
