Rothy’s x The
Slide
digital // social // video // print
spring / summer 2019
location: alicante, spain
“LA MURALLA ROJA” for Rothy’s, Filmed on location at La Muralla Roja, meaning “the red wall” is an apartment complex rising from the clifftops of Calpe, a coastal town in Spain. Designed by Ricardo Bofill in 1973, this surreal, dreamlike, geometric architectural wonder was the perfect landscape to celebrate the design, patterns, colors and launch of our first ever slide sandals at Rothy’s.
creative direction: me . art director & illustration: gretchen röehrs . design: ashley ng & ashlee rice . photography: kat borchart . director: joel kazuo knoernschild . Stylist: Lorna McGee . Hair & makeUp: Amy Conley . production: noted collective . Talent: Shawna Blackburn & Vania Bileva . 1st AC: Paco Lasso . 2nd AC: Alvaro Movilla . Ronin Technician: Lu Changhong . Music Composer: Dan Tiecher . Editor: Russell Lichter . Colorist: Arianna Shining Star @ Apache Color
Work in Progress Digital Designs
PR Printed Postcard Invite
Additional Photography
