GRLSWIRL x Rothy’s
digital // social // video // print
spring 2019
location: venice, ca
The season’s marketing theme was all about bold female empowerment, game changers, and celebrating her confidence and the confidence she instills in others.
For our Spring shoot we found the perfect group of women to partner with that embody our themes of bold empowerment and confidence, these women are serious “game changers.”
GRLSWIRL, is a group of strong, independent women taking the skating culture by storm. Lucy Osinski, founder of GrlSwirl, has cultivated an entirely female skate squad dedicated to empowerment, liberation and community.
GRLSWIRL gives back to their community in so many ways. The women work with local non-profit after school programs to give girls the confidence and skills to skate. They partner with local charity’s and hold donation events to collect products for homeless shelters. we partnered with them to donate to their cause and curated a special “day in the life” shoot at their hometown skatepark and cafe.
creative direction: me . art director: gretchen röehrs . design: ashley ng & ashlee rice . photography & GRLSWIRL MEMBER: monroe alvarez . director: JOEL KAZUO KNOERNSCHILD . styling: SUE CHOI . hair: ashlee rose . makeup: stacey tan . production: noted collective
Illustration & Design in Motion
Digital Stylebook
Motion Examples
Ad & Email Samples
Additional Photography
