Rothy’s Rebrand 2020
rothy’s rebrand initiative began in response to the tremendous growth and shift this young brand experienced from just a footwear brand into a robust, elevated, lifestyle brand.
the goal was to rethink the RD #1 / 2019 brand work and STRATEGY + push for a consistent, sophisticated, editorial look that represents the modern woman while staying true to the unique personality of Rothy’s.
creative direction: me
art direction: caroline reece + supporting design team
copywriting: anné jude
illustration & handwriting: gretchen röehrs
