As executive creative director of global design I created dynamic 360 campaigns for the global brand (APAC, NA, EMEA, UK, TR) across its face, skincare, and color categories. By blending storytelling, product innovation, and artistry.

Meet the color that never sleeps. NYC-inspired color meets lip-loving comfort in NEW skincare-infused Luxe Lipstick. All dressed up in a skyline-inspired case, in shades for all skin tones.

All statement. No effort. NEW Luxe Lipstick in Ruby is one brilliant red. Our Global Celebrity Spokeswoman Ni Ni @captainmiao wears it for its bold, big-city style.